Email Marketing

E-mail marketing is one of the oldest tactics in internet marketing and continues to be on the rise. However, with the increase in the quantity of e-mail marketers and commercial e-mails sent, fewer and fewer of these e-mails are being opened. When done well, e-mail marketing is a vital part of the overall internet marketing strategy. That’s because it’s familiar, trackable, testable and cost-effective.

Customer Retention

E-mail marketing solutions can be targeted for effective customer retention programs. E-mail is the perfect medium for continuing a personal and relevant dialogue with your customers. Whether you’re letting them know about new products and services, delivering promotional offers or asking for feedback, you’re keeping your brand top of mind and engaging your best customers on their level.

Loyalty Programs

We design complete, customized solutions for customer loyalty programs based on our proprietary sales continuum analysis model. With a loyalty engagement, we will construct a targeted e-mail marketing program to offer your customer base soft awards that don’t incur additional costs and that effectively re-engage your customers with your brand.

Lead Generation

When using e-mail marketing for lead generation campaigns, we partner with relevant lists and affiliate networks to deliver targeted messages to the right people at the right time. Based on permission marketing, our lead generation campaigns are highly effective, providing greater than average conversion rates.

Email Marketing system

We offer complete e-mail marketing systems for companies with a large customer base. These systems offer a number of features, including:

• Customization
• Multivariate Testing Capabilities
• Integrates with Transaction Systems
• No Ongoing Fees or per Send Fees